HARIBO. Around ten years ago while working on a Haribo brief for Quiet Storm, I thought ‘What if grown up’s spoke with the voices of little kids? That weekend
I fed my kids way too much Haribo and recorded their little sugar-high voices. Trevor Robinson and the team loved it, so we made this test film – Kids voices, unscripted. Working closely with Trev and countless Haribo-fuelled kids I created and shot our first two spots. They were a huge success, so filmed ten more.
The ‘Child Inside’ campaign went Global expanded to over 50 ads across 23 countries. Kids’ Voices has been rated within the top 1% of most impactful ads ever researched using Millward Brown’s Link Test. Still going strong ten years on.
Who said never work with your kids?
HARIBO
Around ten years ago I fed my kids huge amounts of Haribo then recorded their sugar-high voices, which were to be ‘spoken’ by grown ups. I’d been working on a Haribo Brief with Trevor Robinson of Quiet Storm. The team loved it, so I made this test film – Kids voices, totally unscripted. Working closely with Trev and countless Haribo fuelled kids I shot our first two spots. They were a huge success, so went on to film ten more. ‘Child Inside’ went Global expanded to over 50 ads across 23 countries. Kids’ Voices has been rated within the top 1% of most impactful ads ever researched using Millward Brown’s Link Test. Still going strong ten years on. Who said never work with your kids?
Haribo Tangfastics RUGBY. I cast comedy actors and real rugby players. “Like fire and a little bit of electricity’ still one of my favourite lines. Haribo U.S. Recorded in Chicago. Shot in Toronto. (It did so well the opened another factory!)