Pink Ribbon. Social media

Agency: Mccann Paris. Production Co: Bare Films

How many times do you check your phone a day…are there a couple of other things that could do with your attention?
This idea for Nestle Fitness is a neat reminder for women to get their hands off their phones #handson their breasts. The film linked the #handson hashtag encouraging women to upload their selfies on social media and spread the word. This pan- European campaign has been a hit with over 1.6 million hits on Facebook alone.