THE CHAT. Written by Katy & Andy Burrell PRODUCER. Clancie Brennan. CAST. Rakie Ayola, Kate Ashfield, Claudie Blakley and Indira Varma. AGENCY BMB.
I directed this first ever WhatsApp drama series entirely on iPhones. Starring an award-winning cast. The series played out in real-time over 6 weeks in a WhatsApp group. Viewers became flies-on-the-wall of a group chat between four women as they navigated an unexpected breast cancer diagnosis. The Chat was shared by celebrities, got the attention of national media and was even discussed in the House of Lords. It was talked about on ITV News, Good Morning Britain, and in a 12 minute feature on BBC Radio 4 Woman’s Hour.
AWARDS
Creative Circle 2024 Gold – Best Charity/Public Service Online | Creative Circle Gold – Best Mobile Execution | Creative Circle Gold Best Use of Mobile Medium | Creative Circle Gold Best PR/Social to influence Positive Change | D&AD 2024 Wood Pencil Digital & Social D&AD Shortlist Digital & Social Storytelling | D&AD – Shortlist PR Entertainment | The One Show 2024 Merit Social Media Use of Drama | The One Show Merit New Ideas in Interactive, Online, & Mobile The One Show 2024 Merit Branded Entertainment Use of Media in Branded Entertainment | Clio Awards 2024 Silver Social Media | Clio Awards Bronze Branded Entertainment & Content Clio Awards Bronze – Digital/Mobile Storytelling British Arrows 2024 Bronze Social Media | Art Directors Club of Europe Awards 2024 Gold Integrated & Innovation | Art Directors Club of Europe Awards 2024 Silver – Interactive & Mobile Social Media | Purpose Awards 2024 Winner Campaign of the Year | Purpose Awards Winner Best use of Social Media | Cannes Lions 2023 Silver Mobile Lions | Cannes Lions Bronze PR Lions | Cannes Lions Shortlist Entertainment Lions | Cannes Lions Shortlist Media Lions | Campaign Big Awards 2023 Gold Charity Campaign Big Awards Shortlist Original Idea, Branded Content, Social, Best Use of Digital Tech | Kinsale Sharks 2023 Gold Branded Content | Kinsale Sharks Gold Digital Innovative Use of Technology | Kinsale Sharks Gold – Ambient, Non-Traditional & PR | LIAs 2023 Silver Digital Mobile Advertising | LIAs 2023 Silver Digital Social Media Platforms – Breast Cancer Now ‘The Chat’.
