Ambient/Off air stunts
When budgets are low or media is sparse, I love to come up with alternative ways to engage the audience. Anything from adding a sonic lane to busy streets, spraying a pavement with a shocking fact, or asking a young homeless person to help recruit better social workers. Do it right and it’s a great way to generate plenty of social media (or column inches back in the day).
A couple of these got media pick of the week in Media Week & Campaign.